RINGOO

brand strategy

Retail shops network with more then 100 shopsof gadgets and accessories sales

Purpose

Development of a brand strategy in the context of 2 different concepts to choose from and support its implementation

Result

Development of a strategy based on the following stages of cooperation:

– Brief and goal setting

– Analysis of current brand positioning, focused TA, brand perception, comparison with competitors, SWOT

– Developed 4 different brand strategies’ concepts with reference to the commercial advantage on P & L and 360° approach

– Realization and implementation support in under progress