THREE “IFS”​ before starting or continuing to grow your business

blog post

The first – IF YOUR EYES BURNING

That’s when it goes from the heart, when all your soul is fully occupied by the project (!) My own statistics since 2002 in business have been saying that minimum half of the success of any project is concentrated in the “burning eyes” of those who manage it. This is not necessarily an owner, this is exactly the person who wants, has enough expertise and moves the “locomotive of business” towards the goal. 

 

Indeed, a strong desire multiplied by internal motivation and hard discipline pursuing the goal prompts you to learn new things, escalate experiments & tests, try a lot and push business to a new level, even stumbling and running on.

The second – IF AT LEAST “4P” IN MARKETING CLASSICS IS MET 

 

I mention “at least” because often even big businesses forget to check it.

 

There are:

  1. Product. Competitiveness of the product (s) / services (s)
  2. Price. Market Adequacy
  3. Promotion. Communication efficiency
  4. Place. Availability on sale

 

However, today, it is necessary to have advancelly “polished” processes of 7Р and more: from the Product to People. Understanding that those people who clean your retail space, who carry out sales – the same equal processes in the business chain as P&L. 

 

Stumbling over it as a human factor is easy enough if business processes are not built in a high-quality manner. It is well known when one lazy shop assistant can spoil the spent promo budget. Or a cool product on dusty and dirty demo zones scare away customers.

The third -IF YOU REALLY KNOW WHERE YOU WANT TO GO 

(understand your goal) and what you need for this. 

I mean the situation in which you really realize your starting point “A” and adequately assess where point “B” is. You understand with whom you are going there, with which resource and which tools you will go, whether you are ready or not to reconsider solutions and be changed! 

 

Allegorically speaking: on which vehicle are you moving? A scooter? High-speed plane? A car that is constantly breaking? What is your available funds for your path, etc. When I was an employee I was faced with different situations, and now I observe even more of those. 

 

For example, when a businessman or businesswoman says that he or she wants to get to point B. He or she has a broken car and there is not enough funds for the path in reality, but he or she declares about enough budget to create a space rocket and is ready to hire a professional pilot. 

 

Therefore, when you realize that you are moving on a broken car, do not hire the “pilot”, hire the “driver” and think what speed is the best solution to drive it to point “B”, at what stage you can change the necessary details or replace it to get effectively to the business goal at point “B”.

 

Prosperity and success to your businesses in nowadays conditions!

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